How can design-led thinking make an impact in solving a real world problem: The UK’s hunger crisis?
We designed a solution that can make a difference. A big difference.
In 2020 the UK faced a hunger crisis with unprecedented numbers of people needing access to food banks, approximately 1.9 million people used a food bank in the UK in 2020.
The need from the public is great as is the need from the food banks themselves who were struggling to meet demand. Distribution systems are dated and are not based on demand, with information scattered across multiple resources it is hard for those in need to find help.
To design and build a single source of resources and surface actionable information for food banks, for organizers, supporters and those needing to access food bank supplies.
We leveraged insights from user interviews to ensure we designed and built a user-friendly interface that was both functional and beautiful, making it easy for food banks to send requests.
Prototypes allowed for robust testing along our creative journey, we also built a solid design system to ensure speed, efficiency and consistency.
Design played a key role in the strategy. From creative ideation through to branding and execution. The team followed an atomic design process and implemented an extensive design system. This strategy allowed us to follow our ambitions for a scalable project. Our collection of reusable components with explicit order and hierarchy formed a solid design foundation for when we need to scale things up.
And we are not stopping there. Our Beta site which we went from concept to live within 1 week won the Grand prize: MACHnificent Award in MACH Alliance’s MACHathon.
We are now building this out properly. We are continuing discussions with sponsoring brands to scale the solution for the food bank connector and adapt this for the benefit of other areas in society such as laptop connector, or the homeless shelter connector.
This is a solution that can scale to solve other problems. We want to make it easy for others to get involved and make a difference, so we will be making all of our code and design systems open source. Get in touch with us if you want to hear any more.