Product, marketing and strategic decisions start with an understanding of innate consumer behaviour. We reveal your audience’s motivations, pain-points and unmet needs using data analysis, behavioural science, natural language processing and machine learning.
Data-driven Personas and Customer Segmentation
Identify the true personas in your audience based on data, not intuition. We model consumer behaviour and discover key audience segments within your industry.
Psychographic and behavioural surveys run at scale
Quantitative modelling and machine learning clustering to derive statistical consumer groups
Natural language processing (NLP) on open-ended responses to identify recurrent topics and themes
Product, marketing and strategy recommendations tailored to your user personas
Trend Tracking
Expose and track trends in your industry
Leverage dynamic language and social data to capitalise on current and emerging trends
Identify key-players, influencers and trend drivers across channels
Audience, Topic, Industry and Brand Analysis
Identify topics, trends and themes hidden in vast amounts of social, news and organic language data
Understand what your customers are really saying about a specific topic, industry or brand
Quantify sentiment towards products, brands and topics and measure shifts in tonality over time
Access hundreds of thousands of organic conversations from social media, forums and reviews
Tailor messaging and communications by mimicking or disrupting underlying narratives in your industry
Understand what Cultural Symbols to Communicate
Give structure and insight to qualitative, cultural and symbolic data.
Semiotic analysis to ensure that the cues and symbols which surround your industry and brand are aligned with the expectations of your audience
Decode and clarify iconography and images in relation to your brand