Max Wiggins named in BIMA 100 2021

Max Wiggins, Insight & Innovation Lead at VERJ Rising Stars – A LAB Group Agency, has been named in this year’s BIMA 100.

VERJ, the hub of strategic and evidence-based insights at LAB, specialises in solving challenges in digital spaces through innovation, research, intuitive UX and human-centred design.

Max was featured in the category of Rising Stars in the BIMA 100, which celebrates the future leaders of our industry who are earmarked for the influence that their ideas and their work has on their organization or the wider world. These are the ‘ones to watch’ within our industry and the category specifically focuses on individuals aged 30 or younger.

This is Max’s first year to be awarded a BIMA 100. Max is driving the path for innovation at VERJ and LAB Group, leading our most innovative projects through bespoke audience insights for global brands and developing new methods of insight. His particular focus this year has been on developing new methodology for detecting vulnerable people in online financial services journeys with our bespoke Intra-Browser Vulnerability Assessment.

Max celebrates his success along with 3 other members of the LAB Group who were also nominated in a range of categories including; Jonny Tooze, LAB Group CEO – CEO & LeadersMatt WebbLAB Group Head of Digital – Tech Trail Blazers and Becky Simms, Founder and CEO Reflect Digital – CEO & Leaders.

Max Wiggins, Insight & Innovation Lead at VERJ said “I feel honoured to be featured in the BIMA 100. This couldn’t have been possible without the support from LAB Group who have given me the freedom to explore counterintuitive ideas and new approaches. I look forward to many more years of problem solving in digital”.