At VERJ, we were curious about how the nation’s behaviour is changing during the current pandemic. We asked ourselves: how can we explore the psychology of the UK today without being able to talk to everyone directly?
To solve this problem we used Comparative Linguistic Research. In short, we looked at hundreds of thousands tweets that focussed on peoples shifting frustrations and desires during the Coronavirus-induced lockdown. Mapping the changes in sentiment and topics in these contexts gave us a window that cast light onto market audience behaviour at this time.
Click the link below to download our research thought piece and discover the insights we found – ‘Six things you need to know about your audience during the current pandemic’: