We are VERJ

At VERJ we leverage data, human insights, and behavioural science to identify what motivates your audience, solve challenges, and drive results.

Often traditional thinking doesn’t cut it. Our clients want to get unblocked and go faster. Whether it’s a new approach to industry-wide issues, solving specific challenges, or reshaping and optimising your digital presence, VERJ will give you an advantage and help you move forward faster.

VERJ is part of LAB, an agency group living in the digital world and obsessed with behavioural science.

We are a team of over 100 people and based in Soho, London, and work with scale-ups, enterprise and public sector clients.


We’re a fiercely-passionate group of psychologists and designers.

Max Wiggins | Insight & Innovation Lead

Max uses his knowledge of human behaviour to solve commercial problems in digital environments. He has conducted audience insight research for global brands and worked on projects developing intellectual property solutions, backed by the Government.

He holds a MSc in Cognitive Neuroscience and Brain Imaging, where he specialised in multi-sensory memory formation. He also has a first-class honours in Psychology, and is a member of the British Association of Cognitive Neuroscientists.

He makes others question their existence daily by asking daily the ‘I wonder if…’ question. When not thinking about philosophy, psychology or one of the other ‘ology’s’, Max tries to run faster and not get overly competitive on the tennis court.

Natasha Kingdon | Insight & Innovation Executive

Nat harnesses her eye for detail to pull out relevant insights to drive innovation. A cross-discipline first-class honours in Politics with Biological Psychology has served her well looking at the cause and correlation of cognitive behaviours with policy change and linguistic power.

Her passion for politics and society enables her to see the big picture and drove her to unpick the psychology of voter behaviour and the institutional behaviours that combine to create our complex, multi-faceted world.

Nat is also an experienced copywriter, tuning every text to the audiences’ needs. With her knowledge of research methods and psychology she utilises evidence-based insight to drive commercial progress and relevant policy. Her water-obsessed dog ensures her screen time after work however is kept to a minimum.